"Did that picture just move?" is how Ron reacted in the first movie Harry Potter, when for the first time he came across living pictures. And who could blame him for being surprised. Cinemagraphs are not as advanced but still an amazing technique that I just love to implement to spice up some photos and are great for grabing attention. Use of these can be really broad and I can only say they work great for ads, social media, product presentations or even just for fun to grab a bit of attention.